Cole is an AI membership consultant built for functional fitness and hybrid race gyms. Qualifies every lead, books every trial, notifies your team — while you're coaching, sleeping, or racing.
Someone finishes a training session. They're motivated. They search for a race gym near them. They find yours. They want to sign up now. Your website has a contact form. Nothing happens until the next morning. By then they've already joined somewhere else.
Fix it this week →Competitive fitness athletes train in the evenings and at weekends. That's when they research gyms. Your desk is closed.
Post-training energy is fleeting. If you are not there when someone enquires, the moment passes and they move on.
At £49 a month, losing ten members to slow response costs over £5,000 in annual recurring revenue. That is straightforward arithmetic.
These are illustrative scenarios showing how Cole typically performs for race gyms. Grid Gym is a demonstration business — these are not client testimonials.
A gym running this kind of agent during a busy weekend captured six new leads on a Saturday — all from people who enquired while the team was coaching. Without the agent, every one of those would have gone unanswered until Monday.
The race-specific quiz makes the difference. Athletes are not just looking to get fit — they have goals, target times, and weak stations. An agent that understands that speaks their language from the very first message.
Within 72 hours of going live, the first lead arrived at 10pm on a Tuesday evening. The athlete was enquiring about a Race Prep block. Without the agent, that enquiry would have sat in an inbox until morning — and probably gone cold.
20-minute call. We show you exactly how Cole works for your gym, answer every question, and have you live within 72 hours.